Post Sixteen: The Importance of a Green Business

The modern customer is looking for more than just great service these days, they're looking to see if your company has a conscience and isn't just profiteering. Fairtrade has taken huge steps in recent years to ensure better conditions for third world farmers and without consumer motivation it wouldn't have been possible. This is proof that today you need to think of more than just how your shop looks and whether your front of house is smiling.

One of the ways to show you care is to make sure you are up to date on your Green policies. Recycle, Reduce, Re-use is one of the best philosophies you can stick to when trying to improve your business. It can be practiced in any type of industry but I'll be focusing on the Hospitality Industry since that's the one I currently work in.

The Hospitality Industry sends a huge amount of food to landfill each year by overestimating their needs, using inefficient equipment and not doing all they can to minimise waste. I work in a coffee shop so I know we're limited by health & safety standards left right and centre, but that doesn't mean we can't take some big steps towards making the industry more environmentally friendly.

Our industry relies on the planet more so than others; our products come directly from the earth and without it we're out of business. If we don't keep the rainforests alive, we lose packaging. If plants soak up chemicals we are endangering our customers. The animals in turn eat these toxic plants and then our meat because contaminated. It's a vicious cycle that ultimately ends with us being closed.

Looking at it from a reverse view there's a much more positive image we can create. Support the Rainforest Association and there will always be trees for your packaging. Use organic products and organically raised animals and no one will be exposed to chemicals. Reducing your carbon footprint actually cuts your costs and raises your profile to customers. That's why more companies are turning to these policies to give their businesses a makeover.

From recycleable packaging to vegetable based inks, reusable containers, energy saving appliances, the resources are all there to make things as easy as possible for you. In this day and age there is no excuse to sit back ignoring the issues that people are crying out to be acknowledged. If your company can take even the smallest step you'll be changing the planet for the better. To give you an idea of what you can do here are some small examples I've already implemented here at The Witches Brew.

Fairtrade products and locally produced foods wherever possible.
Cut down your carbon footprint by reducing the distance your products have to travel. All of our coffee and hot chocolate is Fairtrade and our cakes and crisps are from local suppliers.

Only order what you need.
Buying in bulk only saves you money if you're going to use all of it, so companies who buy in by the hundreds and end up with a lot of wastage are actually just throwing money into landfills. We have fresh cakes ordered each week and usually stick to minimum orders of everything else we stock.

Use compostable cutlery.
Or napkins, takeaway cups, there are a whole host of compostable products out there you can use. Check out Vegware products for loads of ideas. We're introducing new compostable products as we run out of their throwaway counterparts.

Re-purpose everything you can.
Keep waste out of landfills by seeing if there's another use for it first. Our used coffee grounds are used to keep bugs off plants, down the drains as a de-odoriser, a tint for fixing wood furniture.. Check out some more ideas here. Old tins/pots become plant pots or pen pots. Empty handwash bottles become vases - Neal's Yard bottles are especially pretty for this idea.

Have your own compost heap.
There are loads of products these days that stop pests being an issue with a compost heap, so why not create your own? Throw all your food wastage onto the heap then find a local company or gardening group that will be happy to use it for you. We don't do this particular idea, but it's something I've looked into and would be viable in a business bigger than ours.


Is your business or the company you work for taking these steps? Are there any other steps you can think of that I haven't mentioned here? Get in touch, I'd love to hear from you. :)